Safaricom, in partnership with Standard Investment Bank and ALA Capital Limited, has launched the Ziidi Money Market Fund (Ziidi MMF), an M-PESA-powered investment solution. The fund allows customers to earn interest by investing funds from their M-PESA wallet, with daily interest accruals. Since its public debut in December 2024, it has garnered over 450,000 opt-ins and amassed Ksh2.85 billion in assets under management.

Regulated by the Capital Markets Authority (CMA), Ziidi MMF aims to drive financial inclusion, offering a simple, transparent, and flexible investment option. With an entry threshold of just Ksh100, customers can manage their funds via M-PESA, with free deposits and withdrawals. The daily interest rate is visible, and although there’s no maximum investment limit, the daily M-PESA transaction limit applies.

Dr. Peter Ndegwa, CEO of Safaricom, emphasized that Ziidi MMF is part of the company’s efforts to diversify M-PESA beyond payments and foster financial wellness. This initiative is designed to make wealth creation accessible for everyone, no matter their financial standing.

Investors can opt-in via the M-PESA App or by dialing 3345#, with the option to lock funds to prevent unplanned withdrawals.

This partnership aligns with the government’s economic transformation goals and provides a unique opportunity for financial growth, especially for low- and mid-income earners.